What we offer

UGC creator sourcing services.
Built around your brand brief.

Support for brands and creative teams looking for suitable on-camera talent and creator-led content.

01

Creator sourcing

Identify potential creators using campaign criteria such as location, language, content style, audience and availability.

02

UGC talent discovery

Find creators who may fit product demonstrations, lifestyle scenes, short-form brand videos and other UGC briefs.

03

Campaign-specific casting

Build a shortlist around the requirements of each brief instead of treating every campaign as the same.

04

Introductions & coordination

Support introductions and next steps where agreed, helping brands and creators clarify expectations before work begins.

How it works

A clear path from brief to shortlist.

01 / DISCOVER

Understand the brief

Clarify objectives, market, deliverables, timeline, budget and usage rights.

02 / SOURCE

Find relevant talent

Identify creators whose profiles and content align with the requirements.

03 / SHORTLIST

Share profiles

Present suitable options for review, subject to interest and availability.

Content requirements

UGC content and influencer partnerships are not the same.

UGC creators can produce videos or product-focused content for a brand to use on its own channels or in paid advertising. An influencer partnership may also require the creator to publish content to their own audience. We clarify the intended format, posting requirements, usage rights and deliverables in the brief before a collaboration is confirmed.

What to include in a brief

  • Product, service and campaign objective
  • Target audience, country and language
  • Video format, quantity and creative direction
  • Timeline, budget and usage requirements
  • Whether creator posting is required
Common questions

Before you start a brief.

What does a UGC creator sourcing agency do?

It helps a brand identify potential creators whose content style, market, language and audience fit the campaign requirements, then organizes relevant profiles for review.

Do UGC creators have to post on their own accounts?

Not necessarily. UGC may be produced for the brand's own channels or advertising. Creator posting is a separate requirement and should be agreed in advance.

Which countries can you source creators from?

We consider briefs across markets. Suitable options depend on the target country, language, creator availability, content requirements and budget.

What happens after I share a brief?

We clarify the requirements, research potential matches and share suitable profiles for review. Interest, availability, deliverables, compensation and usage terms are confirmed before commitment.

Nextfame Talent

Let's build the right partnership.

Tell us about your campaign or creator requirements.

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